Wednesday, July 21, 2010

DC Canceling yet ANOTHER imprint for young readers??

Johanna Draper Carlson at Comics Worth Reading reports on a sad, but not surprising, possible turn of events for DC:

DC’s offerings for October reveal that issue #22 will be the last of Batman: The Brave and the Bold and Billy Batson and the Power of Shazam will end at #21. Super Friends already died this month, with issue #29. From the Johnny DC superhero books for kids, that leaves… Tiny Titans, which continues with a crossover. (It remains to be seen if/when the regular book will return.) The cartoony books also remain: Looney Tunes, Scooby Doo, and the like. More house-cleaning at DC? It’s hard to believe that they won’t have some kind of Batman book for kids, since he’s such a popular character, with tie-in cartoons.
Meaning, that essentially the whole "Johnny DC" imprint is kaput.

Several readers have speculated that, Comic Con being this week (and Batman: The Brave and the Bold being a successful Cartoon Network ongoing series), the announcement of the cancellations may foreshadow the announcement of some new young-readers venture. We can only hope. Else, it seems that, as I said in an earlier post:
... Marvel and DC, which, when I was growing up, were companies who did nothing BUT sell comics to kids, apparently no longer are able to sell anything to kids. The revolution of the 1980s took full hold of these two companies, and today they are really just publishing for an adult-only audience.

The big takeaway is that comics for kids, while hopefully thriving, are entirely in the hands of Book publishers and Manga publishers, and not at all in the hands of the people who brought us Spider-Man and the Super Friends.

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