Wednesday, June 2, 2010

Hope Larson's Girls & Comics Survey, part 2

Discussion of Hope Larson's Girls & Comics Survey continues online. Kelly over at CBR did a very long and in-depth interview with Hope on the whole subject. (Be warned, though—the comments are a bit troll-filled.)

Reading more on all this, I think it reinforces a realization that I was coming to in my first post on the survey: Direct Market comics publishers don't know how to market to female readers. (Or, for that matter, to young readers!) Book publishers, on the other hand, have both categories down to a science. I think we're just seeing more and more of the gradual decline of the Direct Market publishers. In time, I think they'll get swallowed up by bigger entities (a la Disney/Marvel), and new management will eventually impose outside strategies upon them.

No comments: