That's what Wacky Mommy sez:
Highlights of This Year’s Wordstock, by Wacky Mommy
October 11th, 2009
... 6) Hearing Matthew Holm (of Babymouse! fame) speak. He writes them with his sister, Jennifer. More sexy siblings! One of the vendors had a button on that said, “Reading is sexy.” She is so right. Writing books is sexy, too.