Monday, August 31, 2009

Disney Acquires Marvel Comics!

Wow! Disney went and bought out Marvel Entertainment for $4 billion.

In a blockbuster deal that brings together two of the biggest brands in American film, animation and comic books, the Walt Disney Co. has agreed to acquire Marvel Entertainment for $4 billion in cash and stock. The sale now puts such classic characters as Mickey Mouse, Donald Duck and Wall-E in the same entertainment stable as world famous superhero characters like Marvel’s Spider-Man, the Fantastic Four and Iron Man.

Indeed, Disney will take ownership of more than 5,000 Marvel characters. Disney CEO Robert Iger said the acquisition will allow Disney to “maximize value across multiple platforms and territories.”

Aside from the revolutionary possibilities across publishing, merchandising, TV cartoons, and the successful Marvel movies, I wonder what this means for the Marvel-character-themed rides at Disney's theme-park competitor, Universal Studios?

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