Monday, February 25, 2008

Sage advice for students: What I Wish I Learned in Art School

My friend Sadie wrote a very useful post, "What I Wish I Learned in Art School." I recommend all would-be artists give it a read. Some choice points:

Decide what you want to do
For someone who likes to draw and paint in high school and wants to draw and paint for a living, there are essentially two routes: Illustration, where other people pay you to create what they want, and Fine Art Painting, where you create what you want and hope other people buy it.

(There are a lot of other art careers, but I'm just focusing on what I wish I'd been told, as someone who just wanted to paint and draw with traditional materials.)

This is an important point. If you like the visual arts but DON'T want to be an illustrator or a fine artist, there are many, many other routes available to you. Just like someone who enjoys writing doesn't only have to write novels, or someone who'd like to work on movies doesn't have to be an actor.


Illustration
Illustrations are the drawings and paintings you see in magazines, newspapers, on book covers, and in advertising. Publishers and ad agencies hire freelance illustrators to make those drawings and paintings. A successful illustrator has a consistent flow of freelance illustration jobs, and hopefully earns a living at it.

Fine art
Fine art paintings are sold in galleries to people who want to have original art in their homes and offices. A successful fine artist develops relationships with galleries, consistently shows and sells their artwork, and hopefully earns a living at it.
...

What to do while you are in art school
By the end of senior year you need to have a portfolio of 10-20 works of art that hold together as a group and look like one person made them all. If you want to be an illustrator, develop a portfolio of illustrations all in one distinct and cohesive style.

If you want to go the fine art gallery route, pick a theme and do a series of paintings on that theme. Show that you can work hard and consistently to make a cohesive body of work.

Portfolio development takes forethought and planning. You won’t have a cohesive portfolio if you just gather up all your art school homework assignments and call it a portfolio. Art school should teach you this. It doesn't.

What to do after graduation
The minute you leave art school, if not before, professionally photograph your portfolio, and start to submit your artwork. Submit your illustration portfolio to small local magazines and print publications. Submit your fine art portfolio to local galleries and art fairs. Submit to contests and juried shows and apply for grants. Submit over and over and over. Assume you will get lots of rejections, even if you were successful and "talented" in art school.

For Illustration
Do illustration jobs for free or very cheap at first so you have professional pieces in your portfolio, not just school assignments. Over time you will replace the college projects with professional work. Publications who hire you to do illustrations need to have an idea of what the finished illustration will look like based on your previous work, and they need to know you are reliable and will finish the project, so present your work accordingly.

For Fine Art
If you want to go the gallery route, this is the most important thing you need to know about being a gallery artist: Galleries need to see that you can produce a consistent output of paintings at a consistent level of quality. Galleries are a business and they need to know you are reliable. Some galleries won’t even consider painters who don’t have a master’s degree so you might need more school. Grad school will teach you how to produce consistently, and they will teach you talk and write about your work.

No one ever told me these things at art school. As an artist you have to think of your artwork as a product and you have to learn to market and sell your product. Most artists don’t like to do this. But most artists also don’t like to operate cash registers or serve food either.


Lucky for me, I always wanted to draw cartoons. Of course, no one really told me how to make a living at that, either. But at least I didn't have to drop a ton of dough to figure it out.

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